Grandparents are on Facebook: Social Media's Impact on Planned Giving

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1 CE Credit

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Nonprofits have more communication tools to engage with their planned giving donors than ever before. Since Apple's launch of the ipad in 2011, seniors are more engaged than ever in social media. Did you know...the average person on Facebook is a 63 year old female?

This presentation will showcase how the Humane Society of the United States successful integrates social media into its planned giving marketing program. The case study will demonstrate to the audience the immediate and positive impacts in gift expectancies, planned giving leads and new donor acquisition. Attendees will be provided with immediate steps on how to integrate social media into their marketing practices.

Cara Holland

Cara Holland is vice president of principal gifts and gift planning at the Oregon State University Foundation, where she provides strategic leadership to the gift planning program and oversees the staff that assists donors in making deferred, assets-based or complex gifts to the university.

Scott Lumpkin

Scott Lumpkin is Vice Chancellor of University Advancement at the University of Denver, where he leads the University’s comprehensive advancement efforts, including development, alumni relations, and alumni/donor engagement. Before being appointed vice chancellor, Scott led DU’s gift planning program for more than twenty years and was recognized nationally for his expertise in charitable planning. In his 30 years of service to DU, Scott has played a significant role in garnering many of the University’s largest gifts, reflecting his recognized expertise in charitable gift planning and ability to build strong relationships with alumni and friends of the University.